BlackBerry Ltd defends Passport’s design: So what if it’s square?

Alrighty then!

Financial Post | Business

BlackBerry Ltd. is firing back at critics of its newest device after technology bloggers panned the Passport smartphone’s boxy look, including an 11.5-centimetre square-shaped screen.

The Waterloo, Ontario-based company responded in a blog post, saying “It’s hip to be square,” and noted the device’s aspect ratio creates a “better viewing experience” for reading e-books, viewing documents and browsing the web.

“No more worrying about portrait or landscape modes,” BlackBerry said.

The Passport — somewhere between a tablet and a smartphone in size — is scheduled for launch in Europe in September.

BlackBerry said the Passport was designed with “the working professional in mind,” such as architects who need to look at schematics on the go or healthcare professionals who need to review x-rays with a patient.

“There’s a marriage of form and function with a rhyme and reason to it,” BlackBerry said on its blog.

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