If you have not already taken steps to prepare for the effects that Canada’s Anti-Spam Legislation (CASL) will have on your company’s communications efforts it is not too late.
The new legislation, which takes effect July 1, will be one of the strictest anti-spam policies in the world and will significantly affect the communications efforts of businesses of all sizes. The new regulations are part of an effort to crack down on spam, hacking, spyware, fraud, address harvesting and the invasion of privacy.
Commercial electronic messages, or CEMs, are electronic message that encourage participation in a commercial activity, regardless of whether there is an expectation of profit. If a sender is not in compliance, penalties can reach a maximum of $10-million for each violation. The amount is determined based on several factors set out in the legislation and there doesn’t appear to be any grace period — the CASL website…
View original post 736 more words