Chinese students love luxury cars, What about students in N. America?

(Photo: Clayton Cotterell | Bloomberg Businessweek)
(Photo: Clayton Cotterell | Bloomberg Businessweek)

Interesting article posted by Yahoo Business surrounding Chinese students and Luxury cars!  Where is North America there is concern about young people buying cars, we are seeing the opposite in China where luxury brands such as Audi, Mercedes Benz,BMW surge.

China’s economic growth over the past 10 years has certainly contributed to this.   This leaves us with some challenges in North America:

A)  How do we ensure auto sector demand among young people with such high rates of Youth Unemployment?

B)  How do we justify continued government backed loans, grants in a sector that is facing a generation that is not interested in cars?

C)  What can jurisdictions in North America do to attract more investment from luxury auto brands?

Quick Primer about what the auto sector means to the Province of Ontario, http://www.investinontario.com/en/Pages/OS_automotive.aspx

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Business & Marketing Development Professional who recently fulfilled a boyhood dream of owning a BMW! Sharing his experiences with his new BMW 535d xDrive!

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